Emily Bell-Wootten Launches EBW Consulting to Focus on Human Centered Product Marketing

Anyone who has ever met Emily Bell-Wootten knows that she brings passion and grit to every project she takes on. After spending a year at a leading Value Added Reseller (VAR) in the DFW area, scaling a cybersecurity practice and authoring the Cybersecurity Guide for Business, Emily identified a gap in the market: businesses of all sizes needed assistance with GTM (Go-To-Market) strategies and cybersecurity awareness. Motivated by this discovery, she launched EBW Consulting to expand her client base as a Fractional CMO (fCMO), with a special focus on human-centered Product Design, Product Marketing, and Cybersecurity Marketing in the Dallas area.

This isn't her first entrepreneurial venture. In 2011, Emily co-founded After Interactive, a successful digital marketing agency in Dallas. This time, her focus is more strategic—building the foundations for long-term growth instead of honing in on social media and digital tactics alone.

"Unlocking growth potential is my top priority for businesses in today’s competitive landscape. A key driver of that growth is having an effective marketing strategy in place. However, not every company has the resources or expertise to hire a full-time Chief Marketing Officer (CMO) to lead their marketing efforts. That’s where I, as a fractional CMO, can make a significant impact," says Emily. "I offer a cost-effective solution, providing businesses with the expertise of a seasoned marketing executive without the hefty price tag. Working part-time or on a project basis, I provide strategic insights, develop comprehensive marketing plans, and execute campaigns that drive success."

“I advise companies on how to align marketing and technology initiatives to increase ROI” - Emily Bell-Wootten

Emily’s work spans across various sectors, from identifying new target markets to streamlining marketing operations and implementing data-driven strategies. She adds, "With my guidance, businesses can overcome marketing challenges, optimize their efforts, and ultimately drive growth. Partnering with a fractional CMO like me can elevate your marketing to new heights."

What is next?

In 2025, Emily will be launching a Cybersecurity Education course and has partnered with 2 other companies to provide educational resources and an AI MarTech tool for small business. “It’s an exciting time to be a part of the tech marketplace and to be offering much needed services for small business owners to get “unstuck” in their operations. I can’t wait to see what 2025 holds for EBW Consulting!” said Emily. 

If your business is ready for growth, contact Emily for Fractional CMO Services, Product Design, Product Marketing, Branding, MSP Cybersecurity Program Development, and Cybersecurity Education in the Dallas area. 

Get on her mailing list: https://forms.gle/i99rYa4LdmpXJVkYA 

Website www.emilybellwootten.com

Schedule 30 minutes with Emily: https://calendar.app.google/76U5B3P5FSVLm4AA7 

About the Author: 

Emily Bell-Wootten builds brands to make an IMPACT. Working with 60 brands across 17 industries has taught her to be agile and focus on human centered design, leading her companies to over 1 billion in growth. She has been a CEO, CMO, Fractional CMO, and a global CX and MarTech thought leader for 2 Fortune 100 companies, and currently serves as the Founder & CMO of EBW Consulting-Impact Marketing in Dallas, Texas. Outside of her career responsibilities, she is passionate about volunteering in her community to effect real change. info@emilybellwootten.com