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CV
Professional Summary
Emily Bell-Wootten is a Senior Marketing and Technology Executive. With over 20 years of business and marketing experience in multiple industries, she has played an integral part in the leadership of various companies throughout her career. When you encounter Emily you will experience a drive that reaches to the core of what she provides to each and every client. Emily specializes in growth strategy and automation through Innovative Technology, Digital Customer Experience, Customer Insights, Digital Marketing, Enterprise Content Management and Social Media, and has worked with over 60 clients across industries. She can lead your company/teams to refine your marketing processes and teach you how to attract the right clients. Above all, you must leverage data to create change in your organization and to focus experiences on people, not technology.
Emily has been actively been involved in the launching of products and services for many companies. Examples of her projects include: SplashU, where the integration of social media education as a core concept, launching new CX products/services at NTT DATA, ideated the City/Stadium/Hospital of the Future and created Digital Transformation Strategies for healthcare clients to streamline business and technology processes; all while reducing delivery spend, increasing ROI, and influencing over 1 billion in revenue for clients. In many circles, she is considered the topic expert in the field of B2B social media and digital marketing.
Not only is Emily a Business Leader, she is passionate about serving her community. She has lent her time to various charities and non-profits through the Junior League of Dallas (JLD), served for 2 years as a Director of Texas Young Professionals, and is the current Director of Communications for The DFW Technology Prayer Breakfast, No matter where you encounter Emily, you will find a true connector that looks to engage with you from a different perspective and help you align the right initiatives.
Skills
Marketing Personalization Innovation Strategic Vision & Planning Content
Digital Marketing Branding Social Media
Project Management Business Intelligence Sales People Management Information Technology MarTech Product Marketing
Digital Transformation Customer Experience Agile Software Development Cybersecurity
SaaS
Work Experience
Director of Marketing and Customer Success, fCMO
Flair Data Systems, Plano, Texas
July 2023 – Present
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Organized and executed robust, creative experiential marketing events, adding $450k in pipeline support.
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Developed and implemented successful marketing strategies, leading to $7 Million in new revenue opportunities in 90 days.
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Oversaw rebranding efforts, increasing organic social reach by 80%, newsletter reach by 140%, and website visits by 80% with a web redesign.
VP of Marketing, CMO
May Group LLC, Fort Worth, TX
April 2020 – December 2021
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Achieved business profitability for the first time since 2016 during the COVID-19 pandemic.
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Influenced $700,000 in revenue growth through multi-channel marketing strategies.
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Led cross-functional teams to develop and launch new product lines.
Sr. Director Marketing and CX- Innovation Ambassador
NTT DATA (Formerly Dell Services), Plano, TX
April 2017 – October 2019
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Scaled CX Practice from $2 million to $25M in direct revenue, influencing $1B in revenue across other business units.
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Consulted over 45 clients across 14 industries on digital transformation strategies.
Sr. Director Marketing and eCommerce- Innovation Ambassador
DELL Services, Plano, TX
August 2016 – April 2017
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Sales Support- Developed the sales teams through communications skills, presenting, editing, writing RFP's and sales pitches, focused on selling Marketing/MarTech solutions to C-level executives
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Product Development- Designed products and GTM strategies for Digital Marketing, Social Media, Mobility, CMS, Cloud Computing, and Applications to to drive successful customer outcomes
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Growth- Closed $4M in direct revenue and within the first 5 months
President & CEO
After Interactive Digital, Dallas, TX
October 2011 – April 2017
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Scaled the company from zero to $250,000 practice in the first 3 years.
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Strengthened digital presence for clients utilizing SEO, PPC, Graphic Design, and social media.
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Built and motivated a team of 10-15 employees.
Volunteer Work
Event and Development Officer
Junior League Of Dallas, Dallas, TX
May 2010 – Present
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Managed administrative logistics of large-scale fundraising events, surpassing fundraising goals by $1.2 Million.
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Nurtured relationships with vendors and venues, obtaining best pricing and services for events.
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Trained and supervised 60 volunteers for community projects and events.
Board Director- Director of Communications
DFW Technology Prayer Breakfast, Dallas, TX
October 2019 – Present
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Developed key messaging for all external-facing materials.
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Increased social media reach by 2000% and online event attendance by 150%.
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Award Winner: President's Award for service during 2021-2022.
Other employment:
Splash Media: Manager Social Media and Listening
Pinnacle Technical Resources: Recruiting and Marketing Analyst
MHN Healthcare: Benefits Administrator
JC Penney: Store Manager
Past retail employment:
Stein Mart, Disney Store, Gadzooks, Private Interior Design House
Healthcare: 10 year Dental/Orthodontic career
Education
West Texas A&M University
BS Business Administration and Marketing
Darden School of Business, University of Virginia
Certification - Agile Meets Design Thinking
Certification - Marketing Analytics
Interests
I love travel and working in my community!
I want to be known for making people's lives better.
Speaker at the Texas Conference for Women
Director of Texas Young Professionals for 3 years
Mentor at the SMU School of Business
Member of the Junior League of Dallas
Member and VP of P.E.O. International
Volunteer for: Junior League of Dallas, The George W. Bush Presidential Library, St. Phillips School, The Cancer Community of Dallas, and the Perot Museum of Nature and Science
